Personally, I’m all for drama and I love chaos. Did granny burn down the first house? Why did the new house look exactly the same as the original home? Was grandma trying to commit insurance fraud? Also, why was the woman left at the altar and returning back in a cab without family around her? And why wasn’t granny invited to the wedding? Plus, how self-obsessed is this woman for her not to notice her missing husband until the wedding day and not ask any questions about it?! Now, firstly, what the fuck? And secondly, did this old lady kill a man? As the cop car drives away, grandma smirks and reveals the message on her hand: “He is alive”. Then granny suddenly gets taken away in handcuffs with no explanation. We see that “grandma” confronts the sad bride, gives her a key to a fixer-upper, and together they build the house of her dreams. And despite the ad only rolling for 57 seconds, we get a thriller film full of twists and turns. But we see a distraught woman in a wedding dress come home to her house on fire. As the popularity of puzzle games is on the rise, there has been an increase in the number of mobile games that have used different ad videos to show mechanics they don’t use.In the Merge Mansion ad, no characters speak. And shares the same gameplay concept, combining traditional match-3 mechanics with a storyline. Gardenscapes combines simulation elements and traditional match-three mechanics while Homescapes is a Gardenscapes spin-off. The ASA also mentioned that the ads should not be used again. ASA said that the ads showed the gameplay where players pull pins in a specific order to solve a puzzle but the actual games had totally different gameplay. Homescapes and Gardenscapes ads banned by ASA after they received formal complaints from seven users. This has come as a shock for Playrix, which recently became world’s second-biggest gaming company by mobile revenue, reported by AppAnnie. These games are Homescapes and Gardenscapes. In a recent development, the ads of two popular games from the Russia-based international developer Playrix have been banned by Advertising Standards Authority (ASA).
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